The world’s oceans are struggling, and our future is under threat
In just two centuries, the impact of human activities has altered the climate and, in the same way, the chemistry of the water in the sea. This has happened with incredible speed, given the hundreds of millions of years of stability in our biosphere.
After half a century of research and knowledge dissemination initiatives, the voice of the silent world finally made itself heard in Paris during the COP 21 climate change conference, thanks to a civic and collaborative initiative: the Ocean and Climate Platform.
Essential for the climatic and water balance of the planet, for the survival and safety of our human societies and for safeguarding biodiversity, the key eco-systemic services of the oceans, and how they are perceived globally, have finally been recognised.
The oceans are simultaneously our future and our legacy, and they mirror our actions: we will have the oceans that we deserve.
What we have damaged, we can and must attempt to restore and safeguard. This remains within our power. Knowing, promoting and protecting the sea – such has been the Paul Ricard Oceanography Institute’s mission for fifty years.
Day after day, researchers have worked tirelessly, turning discoveries into successes, and building knowledge and awareness.
Today, solutions do exist, and they are based on studying nature, restoring ecosystems and eliminating global threats at a local level.
Lastly, a major first for humanity, we must bring the sea back to life - it is time to give another meaning and to have another vision for fish and all marine life.
Our own survival depends on theirs…
Every great cause has its time, and now is the time to protect the oceans.
Together, we must all promote this appeal, share our expertise and help researchers to understand and learn about the solutions that are contained within the ecosystems in order to preserve their capacity for resilience.
Scientists and researchers must push back their professional, national and cultural boundaries. The time has come to stand up for life and for the Ocean.
The Ocean is global, our take off should be too.
It is time to Take OFF, it is time to take Ocean For Future.
We can still change things
Pernod Ricard’s commitment to protecting the environment was borne of conviction. That of my grandfather, Paul Ricard, who understood as early as 1966 that the oceans were under threat and that, to better protect them, a greater understanding of them was required. Faced with this crisis, he created the Sea Observatory with another visionary, the yachtsman Alain Bompard. 50 years later, what is now known as the Paul Ricard Oceanography Institute continues to watch over the Mediterranean from the Ile des Embiez, keeping vigil over the sea.
Over five decades, the Institute has consistently supported fields of new research, constantly adapting to environmental challenges. Naturally, it is with renewed ambition that we approach the next fifty years. Never in our entire history has the protection of the planet, and more specifically, its oceans, reached such a degree of urgency. Protecting the Oceans means combatting global warming by allowing the sea to play its role of natural regulator. It also means protecting our ecosystems and our terroirs, which are the very roots of our business as a producer of wines and spirits. Originally “creators of awareness”, let us all, fifty years on, become “agents for change”!
That is the goal we are assigning to our new project: Take OFF
Take OFF is primarily a promise: that of providing resources to young researchers throughout the world, on whom our future depends, to accelerate the execution of their scientific projects aimed at preserving our oceans. How? Like the artists who we are already welcoming via residencies, we will be welcoming young scientists to the Ile des Embiez, to nurture a collaborative platform to discuss and share the best practices resulting from their work. The initiative will be driven by dialogue. This project, presented here, is modelled on the values that have always characterised our Group: innovating, taking action and sharing. It is also the definition of our watchword: convivialité.
IT'S TIME TO TAKE OFF : TAKE OCEAN FOR FUTURE
Take OFF is the launch of a long-term global research and development platform backed by the Paul Ricard Oceanography Institute.
For the past 50 years, this internationally renowned centre has worked to know, promote and protect the sea, a source of life and a condition of our survival. It is in the Mediterranean, considered by scientists to be a model ocean, that the Institute is carrying out its research. Its work incorporates the recommendations resulting from the COP21 climate conference, which highlighted for the first time the fundamental role of the oceans in climate regulation: a healthy ocean equals a protected climate.
The Institute develops solutions founded on nature for a better relationship between man and oceans according to an eco-systemic approach. This approach is pioneering the preservation of biodiversity and the management of living resources, combatting pollution and developing sustainable economic initiatives inspired by nature. It is helping to generate local best practices and ensure they are universally adopted to respond to global environmental threats.
Research is the key to our future.
It finds the solutions to current problems in nature in order to protect the planet and create a new blue economy. That is why the Institute is launching Take OFF, the implementation of a collaborative platform for scientific dialogue and the sharing of solutions, research and development dedicated to the ocean. Take OFF actively supports new oceanographic scientific research. It helps young researchers who are finding solutions for the ocean and the climate. It supports their work and innovations, and develops their initiatives. It leads to oceanographic sponsorship to encourage scientific ingenuity. It results in an active synergy between scientific communities, universities, economic stakeholders, NGOs, corporate partners and the general public. It promotes the sharing of solutions between all, from researchers to businesses.
To guarantee our future, it considers the Ocean to be the future.
The Ocean is the origin of life and the future of the earth. It captures a huge proportion of the carbon that is present in the atmosphere. It stores the residual heat generated by the greenhouse effect. It provides one out of every two breaths. It produces freshwater through the water cycle. It is a source of food, renewable energy, medicines and innovations. It carries the hopes of the blue economy. It is the ultimate meeting place and driver of prosperity. It connects people who are separated by continents. It is a universal common good.
The Ocean has faced more destruction in the past fifty years than in its entire history. Man is depleting it of its food, energy and mineral resources , and is discharging its waste – industrial, urban, chemical, plastic, oil and radioactive – into it. Marine ecosystems are under threat. Most fish stocks are being overexploited. Life in the Ocean is in mortal danger. The disasters that affect it impact the whole planet. Ocean levels are constantly rising, threatening entire populations. The impact on the Ocean of global warming leads to the intensification of natural phenomena, such as storms, hurricanes, flooding, the melting of icecaps and changing currents.
However, today’s and tomorrow’s solutions are to be found within it. Millions of marine species are still unknown to us, including many likely to generate technological innovations through biomimicry. The Ocean is a living library, and its lessons provide us with natural solutions to mitigate climate change and to adapt to it.
The Ocean is our greatest ally in the achievement of our environmental and energy-related changes.
Take OFF: Take Ocean For Future comprises four areas for action:
- An appeal to businesses for scientific sponsorship in the oceanographic field;
- Support for oceanographic research, specifically for young researchers in teams in universities throughout the world;
- A scientific residency on the Ile des Embiez, the Institute’s headquarters, for young researchers;
- An information and discussion platform for researchers, businesses, associations, institutions and the general public.
Pernod Ricard’s commitment
The Take OFF project, launched by Alexandre Ricard, Chairman and CEO, to mark 50 years of the Paul Ricard Oceanography Institute, follows a long tradition of sponsorship for Pernod Ricard.
The legacy of its founders Paul Ricard and Jean Hémard, the Group has always helped to support, in an altruistic manner, those who create for the common good. Over 40 years ago, this was not yet known as Corporate Social Responsibility: it primarily related to commitment, embodied by one man and borne by an entire company. Today, this commitment still represents the platform for the Group’s sponsorship initiatives, which have always been structured around two pillars, scientific research and artistic support.
The Take-OFF project, of which the Paul Ricard Oceanography Institute is the leading promoter, assumes several dimensions. “Take OFF is primarily a promise: to provide resources to young researchers throughout the world, on whom our future depends, to accelerate the execution of their scientific projects aimed at preserving our Oceans”. The objective is to create a scientific residency based on the artistic residency model, as Pernod Ricard recently implemented with the creation of the Villa Vassilieff and the Pernod Ricard Fellowship, which provide young artists from abroad with all the resources of the institutions with which the Group is partnered, such as the Pompidou Centre. Similarly, each year the Oceanography Institute will welcome to the Ile des Embiez one or more young scientists from leading universities around the world: discussing, collaborating and sharing with scientists, starting with those from the Institute, will be the drivers of this experience, which will help develop a platform to share best practices and solutions, all based on nature. These young people will be able to benefit from the expertise of the teams and from the incredible research tool that is the Ile des Embiez laboratory to develop projects that will help to meet the challenge of protecting the oceans. The first Take OFF partner is the highly prestigious National Korea Maritime and Ocean University.
Take-OFF is proof that Pernod Ricard’s commitment to protecting the environment is borne of the conviction of one man, Paul Ricard, who understood as early as 1966 that the oceans were under threat and that a greater understanding of them was required to better protect them. Faced with this crisis, he created the Sea Observatory with another visionary, the yachtsman Alain Bompard. 50 years later, what is now known as the Paul Ricard Oceanography Institute continues to watch over the Mediterranean from the Ile des Embiez. Never in our entire history has the protection of the planet, and more specifically, its oceans, reached such a degree of urgency. Protecting the Oceans means combatting global warming by allowing the sea to play its role of natural regulator. By protecting the ocean and the climate, Take OFF is helping to protect complex ecosystems like the terroirs, which are the very roots of our business as a producer of wines and spirits.
Today, Pernod Ricard and the Paul Ricard Oceanography Institute have reached another milestone. Helping to protect the environment through the essential protection of the ocean and the climate is now one of four strategic CSR priorities that the Group has set itself, which also include the development of local communities, empowering employees and promoting responsible drinking.
Pernod Ricard is defined by its signature, “Créateurs de Convivialité”. The Group and its 18,000 employees strive to facilitate cooperation and dialogue, which are the values that are at the heart of the Take OFF project.
The Paul Ricard Oceanography Institute benefits from the ongoing and historical sponsorship
of the Ricard company, and Pernod Ricard.
Also, in scientific partnership:
Universities / Research Units, both French and international:
Mediterranean Institute of Marine and Terrestrial Biodiversity and Ecology (IMBE), Mediterranean Institute of the Marine Environment of the Catholic University of Valencia (IMED-MAR), Kotor Institute of Marine Biology (Montenegro), Marseille, Perpignan, Toulon, Valencia (Spain), Pavia (Italy), Busan (South Korea, through Pernod Ricard Korea), etc.
Institutions / Fondations :
European Fisheries Fund, Provence-Alpes-Côte d’Azur region, Council for the Var district, the Toulon Provence Méditerranée metropolitan area, Agence de l’eau Rhône Méditerranée Corse (water agency), Port-Cros National Park, Calanques National Park, Prince Albert I of Monaco Foundation Oceanography Institute, Marine Protected Areas
NGOs / Associations:
WWF France, Albert II of Monaco Foundation, Ocean and Climate Platform, Seaweb Europe
EDF, Veolia-Environnement, Caisse d’Épargne, Roquette, etc.